Article Courtesy of HBR.ORG

The Research: William von Hippel of the University of Queensland and a team of researchers recruited dozens of small groups of friends for a study. They gave participants intelligence and personality tests and then asked each subject to answer 30 common-knowledge questions—such as “What’s the name of a precious gem?”—as rapidly as possible. Participants also rated their friends’ charisma and social skills. The researchers found that individuals who answered the questions more quickly were perceived to be more charismatic—regardless of their IQ, knowledge, or personality.”

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